
Published in The Hindu - Sunday Magazine on May 31, 2009
With the stock-market surge having erased all memories of the recent crash, the best prescription for amnesiac investors is an oath to not make the ‘same’ mistakes this time.
It’s hardly been a few months since the market hit rock bottom, when papa bear - Shankar Sharma cooed on CNBC that he would not be surprised if the Sensex plunged to 5000. But now that the UPA is back – Voila! Our economy is going to instantly recover with the tap of a magic wand. Just that instead of a fairy godmother, we are counting on ‘politicians’ this time.
The market crash of 2008 has already faded into a distant haze and so have the lessons learnt (if at all there were any). Chartists are rife with predictions about Sensex hitting 18000 this year and our own Shankar Sharma now says he would not be surprised if the market rises by 40% in the near term.
If you ask me what the economy or the sensex will do this year – the answer would be ‘I don’t have a clue’. What I do know are 1) Economies don’t improve overnight; they grow over the long term but in cycles 2) Over time, a wise investor can clock-in at least twice the annual returns from Bank FD by investing in stocks, provided he doesn’t forget the ‘cardinal’ rules.
Here is an oath for over-exuberant investors who have already forgotten the pain caused by mistakes of the past:
I will reduce my exposure to equities when the numbers point to a bubble
It is dangerous to remain fully invested in an expensive market. One can easily verify how expensive the market is by checking the P/E (price to earnings ratio) of the Index at: http://www.nseindia.com/content/indices/ind_pepbyield.htm
History has shown that whenever the P/E of the Index rises over 22, we are in for trouble. So resist buying at such levels and try to reduce your overall holding in equities to be on the safe side.
I will not be seduced by trends
It’s tempting for our brains to observe a high growth rate and then simply extrapolate this trend into the future, like what we did with real estate stocks. This has proved to be fatal, time and again. A fine example is the stock price of Infosys in year 2000, when it was trading at a price equivalent to 350 times the annual earnings per share, with high hopes that the company will continue to grow its earnings at nearly 100% p.a. But we all know what happened, earnings did grow but not as high as expectations and today this excellent company is available at pretty much the same price as it was 9 years back.
I will not salivate over companies making mega-acquisitions
Acquisitions take many years to work and many of them fail. Buying a stock just because the company has made an acquisition is foolish. While synergies are easy to quantify on paper, realizing them is an entirely different ball game. What one must stay away from are companies acquiring firms larger than themselves, by paying ‘cash’ and that too borrowed from the bank! That’s a potential triple whammy.
I will depend on ‘margin of safety’ to protect myself
The case for investment in a stock is based on the future performance of the company. But as we have seen it’s hard to predict future performance. So the ways to hedge your bet are: A) never invest 100% of your cash reserve in stocks B) buy stocks at minimum 30% discount to the conservatively estimated intrinsic value.
I will not borrow to invest in stocks or invest in companies that have too much borrowing
Investors and promoters who borrowed too much are either forced to liquidate their assets at dirt-cheap prices or stuck with loans worth much more than the value of underlying investments. Don’t borrow money to buy stocks and avoid investing in highly indebted companies (companies with > 25% debt/ total capital).
I will not take advice from salesmen
Most people hesitate to pay for independent financial advice and as a result settle for advice from brokers (or other agents) without realizing that there is an inherent conflict of interest because brokers earn a commission based on how much one invests, irrespective of the performance of one’s investment.
I will not speculate in IPOs
Companies offer shares for sale in the public-market only when people are willing to pay extraordinary prices. That is why you witness maximum IPO activity during bull market frenzy and not in bear markets. There are many opportunities to buy stocks cheap; the IPO is not one among them.
I will not use astrology to decide where to invest my money
Hundreds of academic studies demonstrate that no technical strategy can over the long term beat the simple technique of buying and holding on to an Index Fund. Yet, people are hypnotized looking at charts.
I will not blindly follow FIIs
During the hay days of 2007, private placement of shares by a company to FIIs would immediately take its share price to stratospheric levels. Today, many of the same stocks are available for a fraction of the price. Surely FII investment could be a vote of confidence for owning a stock, but not a reason to own it at any price.
I will learn some fundamentals before investing
All of us work hard to earn our pay. But when it comes to investing the money we have earned, we choose not to spend even a fraction of the time. If you think your money is valuable, it is your moral responsibility to acquire at least the basic knowledge required for making and monitoring investments.

16 comments:
Shyam
Excellent points ... Nice compilation of suggestions at this "sensitive" time .
However , I am not fully agree on the point that looking at charts is not better than buy and hold strategy . Dont you think that both the strategies are uncomparable . Both of them are different from each other in pros and cons . I guess you wanted to say that technical analysis brings up extra confusion in the simple strategy of buy and hold.
Can you elaborate more on the topic . Because I believe looking at Charts before buying or selling (for long term investor) can also be of some help .
Manish
Good points to take the Oath. I fully agree with you that past performance is not the basis to calculate the future(using charts). Why dont you bring a calculator sort of menu in your blog to calculate the PE,EPS and other valuable details by just giving the script code by the viewers.
mr. shyam u said in ur column that one must take advice of a financial adviser.
sir do u know any financial adviser(not broker) like u.......
in delhi?????
in future i would like to invest some in stocks.........
i would be very thankful to u if u guide me in this manner.
Shyam sir
Very good oath points for any investor. Sir, in your previous articles and in this one also, you emphasized to acquire at least the basic knowledge required for making and monitoring investments before investing in any stock. Potential investors like me are very eager to have the basic knowledge and spend time for analyzing the stock before investing.
Could you please suggest any book or any compilation or site where financial basics explained in a simple way as in your articles and matching your calculation methodology?
One more clarification I want from you whether we should always remain away from companies which are having debt/ total capital > 25% instead of having consistently good ROC and good future growth prospect like NTPC Ltd (avg. debt/ total capital around 32 % and avg. five years ROC around 13 %) or we should look other factors also in addition to debt/ total capital. If yes, then please brief?
Once again thank you for posting such excellent articles on your blog.
Perhaps the following two may be added:
1) I realise that life is larger than equity markets and
2) I understand that even audited accounts may not be truthful.
I like your articles. It reminds of things learnt over a period of time but which get unlearnt somehow with changing trends. Can you please recommend some other authors or articles on Markets?
Manish - i meant simple strategy of buying good companies at low price or buying the index when it's undervalued could do as well if not better
Mahesh - calculator! hmm...will think about it.
Anonymous from Delhi - no idea. but you are welcome to drop me an email
Mukesh - I have not yet 'written' a book to recommend to you with 100% confidence, but the next best (actually much better) is Intelligent Investor by Benjamin Graham
a debt ratio of 25%-50% is something that i am comfortable with.
ROC of 13% is not great. i will buy such companies only at discount to book value (meaning EV< total capital)
Srivarahan - good ones! i am all for 1)
shri - thanks.
sir earlier i mail u regarding financial advisor in delhi....
Could you plz give me ur email id i would be very greatful to you...
Thank you sir for ay timely article.I regularly read your articles laced with financial wisdom in THE HINDU.
With rgds,
sujoy
Shyam sir,
Can kansai nerolac be purchases at present level of @610.I want to purchase 5 to 10 shares or you think that I should wait.
With regds,
sujoy
anonymous - you can reach me at shyamscolumn@gmail.com
ssharma - less than 600 would be a good price
It’s agreed that companies release their IPO’s when markets are fairly good in order to start with a better price. But then why do IPOs are still a hot cake and traded in black market. For Ex: ET says that traders are going for the IPO Mahindra Holidays because they are ready to take a risk of loosing but not the opportunity of the Bull run for this stock and this has made the possible black market trading for the stock.
Astrology:
Most of the studies that I have seen on index funds have been about developed markets. Do you have any links to a study in Indian market? Here is my counter-study : http://businesspandit.wordpress.com/2009/07/16/efficient-market-hypothesis-in-india
Please let me know what you think of index investing in India.
Business Pandit - Index ETFs (exchange traded funds) such as NIFTY BEES may not match the best performing mutual funds, but with so much variability among mutual funds, they might be a safer and easier option if one chooses to allocate a certain % of assets to equities. Majority of individuals in our country still invest only in fixed return debt instruments. For such people Index ETFs offer a good diversification option with possibly twice post tax returns of FDs over the long term.
Shyam, that is exactly what my study above is about. 70% of the Equity diversified and ELSS mutual funds in India beat indices, many of them beat indices by 200% and one fund beat them by 400%.
This despite assuming 0% expense ratio of index funds, and 0 brokerage/STT/annual maintenance charge by demat broker, as ETFs can only be invested in through demat. Non-ETF index funds have very high expense ratios.
Sorry, forgot to mention this in the earlier comment. In the article you have mentioned that no strategy can beat stock market indices over the long term. Now comparing the index fund returns with FDs is not fair.
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